The recent PricewaterhouseCoopers Retail in Africa 2016 report describes online shopping in South Africa as a booming market. Increasing numbers of local consumers opt to do their shopping online. However, positive customer experiences within online shopping are important as the stakes become higher.
According to the Retail in Africa 2016 survey, 57% of South African online shoppers were influenced to purchase online by convenience. Cheaper prices also motivated consumers to shop online. 50% of consumers noted that they would purchase from an international retailer if it was more affordable.
“Digital technology continues to disrupt the retail industry. Global consumers are more empowered than ever. Retailers need to adapt to ensure they remain relevant. The speed of technology adoption has raised the stakes for both retailers and their consumer packaged-goods partners,” says Anton Hugo, retail and consumer industry leader for PwC Africa.
The physical store remains important. 47% of South African consumers buy their electronics products in-store rather than online. The Retail in Africa 2016 survey notes that only 4% of South African consumers shopped online last year, with 26% making their first online purchase within this time frame.
The best online shopping services in South Africa, according to our VavaVox reviewers:
Takealot has received multiple positive reviews on VavaVox, with Chantel Harmse praising the e-retailer for their “fast, efficient service” and “easy returns” that create the “best shopping experience ever.”
@Home Online Store has been praised by VavaVox reviewers for their slick online shopping experience. “It was one of the easiest and quickest online shopping experiences I’ve ever had,” says VavaVox user ChristopherM.
This online furniture retailer has received rave reviews from VavaVox users for offering quality and comfort at affordable prices.
This e-tailer offers outrageous specials on diverse items for 24 hours only. Our VavaVox reviewers have experienced nothing but excellent customer service from One Day Only. “The entire experience was pleasant and seamless,” says VavaVox user Rob.