4 Best Customer Loyalty Programmes in South Africa

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loyalty programmes

Loyalty programmes with measurable benefits are a key strategy for maximising customer satisfaction, ensuring return customers (and thus boosting profits for businesses.) Customer loyalty programmes in South Africa are growing from strength to strength, but which loyalty programmes are worth belonging to? Here are the top customer loyalty programmes in South Africa with real user reviews from VavaVox:

Pick n Pay Smart Shopper

What it is:

A free customer loyalty programme where users swipe their Smart Shopper cards with every Pick n Pay purchase to earn points, which can be redeemed as cashback vouchers towards future purchases.

What you get:

  • For every R1 spent at Pick n Pay, cardholders receive 1 point. 100 points qualifies cardholders for R1 in cashback vouchers. Points can be converted to cashback vouchers at any given point using the Smart Shopper kiosk in store and spent at Pick n Pay, Pick n Pay Hyper, Pick n Pay Clothing or Pick n Pay Liquor.
  • Smart Shopper cardholders qualify for exclusive offers and instant in-store savings viewable through Pick n Pay’s mobile app and in-store signage.

What VavaVox reviewers say:

“Being a student, the cash-back on demand facility from the self-service booths in-store is a great facility when you really need an emergency supply of cash.” Read more

Woolworths WRewards Programme

What it is:

A free customer loyalty programme with a tiered structure where cardholders receive savings vouchers determined by how much they spend in store, as well as instant in-store savings.

What you get:

  • Cardholders who spend less than R750 per month at Woolworths enjoy 10% savings on marked environmentally friendly products, as well as in-store discounts across all departments viewable through in-store signage.
  • WRewards who spend more than R2250 per month additionally receive exclusive WRewards savings vouchers throughout the year and a subscription to WMagazine.
  • Cardholders may donate 1% of their Woolworths spendings documented on their WRewards cards to their choice from over 10,000 schools, charities and causes at no extra cost.

What VavaVox reviewers say:
“I look forward to seeing what discounts there are for Rewards members. The offers change all the time & apply to a wide range of products.” Read review

Ackermans A.Rewards Programme

What it is:

A free customer loyalty programme with a tiered structure where cardholders receive more benefits for spending more in store, while automatically qualifying for entry into exclusive monthly lucky draws.

What you get:

  • If cardholders spend R2000 or more at Ackermans during the programme year, they receive:
    1. Cash-back vouchers on Back-to-School items in December and January
    2. Cash-back vouchers to spend during the cardholder’s birthday month
    3. Cash-back vouchers when purchasing a cellphone, modem or tablet
  • Cardholders receive entry into exclusive monthly lucky draws regardless of spending at Ackermans.

What VavaVox reviewers say:

“I’m a club member and they offer the best customers service.” Read review

Clicks Clubcard Programme

What it is:

A free customer loyalty programme where users swipe their Clicks Clubcards with every purchase to earn points, which can be redeemed as cashback vouchers towards future purchases.

What you get:

  • Cardholders earn 1 point for every R5 spent at Clicks stores. Each point equals 10c cashback towards Clicks purchases, which is loaded directly onto the member’s ClubCard if they have earned 100 points or more within the two month qualification period.
  • Members also earn points through purchases from Clicks’ partners like Sorbet and NuMetro, or qualify for exclusive discounts with these businesses.
  • ClubCard holders receive access to exclusive promotions and instant in-store savings, like Clicks’ payday savings initiative.

What VavaVox reviewers say:

“I love Clicks’ club card programme. The cashback on essentials adds up quickly and is conveniently loaded onto my card so I don’t have to collect vouchers.” Read review

Who offers the best customer loyalty programme in South Africa? Share your experiences by reviewing the business or service on VavaVox.

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