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Why Customer Experience is More Important than Sales

Like Like Love Haha Wow Sad Angry A.B.C. – “Always. Be. Closing.” These words were immortalised by Alec Baldwin in the film Glengarry Glen Ross (1992). In fact, they have become the touchstone, the first and last word, for anyone even thinking about going into sales. But, their ubiquitousness belies the truth. Today, you can […]

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