On Tuesday, September 1st, Google launched its new logo, the company’s biggest redesign since 1999. The change? Moving the typeface away from a serif font (that means a font with curls to you and I) to a slick new design with a playful edge.
As one of the world’s biggest companies, the logo has stirred up plenty of debate, with industry professionals, graphic designers and insiders all weighing in. You might be wondering what all the fuss is about.
Well, when the world’s biggest internet giant makes a change to its front-end, people talk. At VavaVox, we believe there are 5 lessons businesses can clearly learn from the logo redesign.
1. Change is good
As a business, you should never stagnate. If a company as established as Google takes the time to exhaustively trial a new logo (a company that already has the market sewn up, we might add) no one else can afford to drag their feet.
What this means: Make sure you have your finger on the pulse of what your consumers want. Don’t be afraid to make a change.
2. Logos get people talking
People love talking about visual elements in a brand’s make up – and logos are front and centre. They make an immediate impact on people. Anyone who has consumed a branded product knows the importance of a good logo.
What this means: If your logo hasn’t changed in the past two years, investigate a new design. It doesn’t need to be a complete overhaul; a simple tweak will get people talking.
3. Google’s new logo suggests forward thinking
When Google came into the world in the late ‘90s, people were accessing the internet on desktop computers. Now, consumers are using smaller devices to browse the web.
Google’s change of logo was motivated, in part, by a desire to scale better across multiple platforms. Their new design pops with colour and is instantly eye-catching across mobile, tablets and desktop screens.
All businesses should keep this shift in mind – the world is moving away from logos collecting dust on the high street, to logos splashed across web pages, viewed by consumers on their phones.
What this means: Make sure you’re competing on all digital fronts: tablets, mobile and traditional desktops. Your website’s design and logo should reflect the myriad devices people browse the internet on in 2015.
4. Simple is often better
In a day and age when we are inundated with so much advertising, it’s nice to look at a design that isclean and simple.
As graphic designer Tobias Frere-Jones notes in The Verge, “clean simplicity will always succeed.”
The same applies to the way we do business. Being open, accountable and transparent will drive customers through your door.
What this means: Your approach should be to pare back stress and simplify your business. Declutter your logo and make your business practises follow suit.
5. Change is good – and better yet, you can monitor the conversations
Any change you make to your business can be tracked. Social monitoring tools like our own give you the ability to see what people are saying in real-time.
Better yet, you’re sure to see a spike in traffic the minute you unveil a new design. A logo might seem like a small touch, but it’s a major discussion point.
What this means: Logos are great discussion points. So the next time you update yours, don’t do it in the dark – keep your eye on the conversation online.