The way people search the internet for products and services has evolved over the past few years. People are now looking for reviews and referrals — This is why online review websites like Trip Advisor (Travel and Tourism) and Yelp (US) are gaining so much attention these days because consumers trust local reviews.
Most owners have no idea what is being posted online about their business, good or bad. They leave the review process up to chance and hope their happy customers give them good reviews. Also they don’t respond to negative reviews to solve the problem. And they don’t reply with a thank-you post to positive review.
1 Bad review can cost a business 1000’s of rands…. and it does not matter if that review is true or false… Once it’s out there it’s there for good… Our solution is to bury bad reviews in Sunshine.
One Negative review on its own looks bad on a business… but the same blemish becomes almost invisible if it is surrounded by dozens or hundreds of positive reviews. It’s not a matter of if people use the Internet to find companies to do business with… It’s now, of the businesses they found online, which will they call or visit?
How to fix this problem?
Position your company as a local market leader by creating a 5 Star reputation culture where you gather positive reviews from past and current customers and make sure that these reviews are seen everywhere online… On Google, Facebook, Twitter and in printed ads, on radio ads. This will make sure that your business gets recognized as the 5 Star leader and the only logical choice in the mind of consumers.