To get good rankings on search engines you must have quality and relevant backlinks to your website. However in recent years, search engine have brought in human interactions to help them determine search engine rankings. Online reviews and recommendations from trusted sources have thus become more important for the illusive first page ranking.
A recent study indicated that above 75% of customers trust online reviews equally as much as word of mouth recommendations. This means positive online reviews is a critical component of your business digital footprint. Online reviews can have an impact on:
a) Consumer and potential customers decision
b) Your website ranking in Search Engines
c) Your company’s reputation and sales.
How Online Reviews Impact Website Search Engine Rankings
Yelp.com, a review website with primarily visitors from the United States, receives incredible amounts of traffic and huge social interactions. Some research indicated 4 out of 5 Yelp visitors would make their purchasing decision from reviews and recommendations on the site. Due to the Schema markup system used in online review websites, when making a search in Google, the review results are shown in the searches.
Reviews also appear to be one of the eight ranking factors of Google Maps. Search results in a Google Maps are influenced by the number of positive reviews. Google has also in the past been using positive reviews to identify authentic businesses listed on the Internet.
Traffic From Online Review Websites
Reviews can lead to more traffic to your website especially after receiving a positive review that is read by a person interested in products and services your provide. More traffic from referral sources can also influence search engines to increase your search rankings. Also because the visitor visits your website with positive optimism, they tend to click through on more pages and this means a lower bounce rate. Search engines find lower bounce rates very favorable as positive influence on their algorithms.
Online Reviews Impact On Brand Perception
Reviews also have a powerful effect on your business reputation online. Positive reviews build customers confidence and trust on a brand. Trusted brands will enjoy online ambassadors who will share branded content. Search engine sees this as increase in your company’s credibility and a favorable ranking for your business. Positive reviews will also earn your company free traffic to your website, this is after prospective customers view your company on online review sites such as Vavavox. Positive recommendations on social media, like Facebook and Twitter, can be a big boost for your companies search engine results due to the high traffic on these platforms.
Your business online reputation is just as important to potentially new customers as it is for search engines. Every positive review or how you react to a negative review can be seen as a vote of confidence and can have a huge impact on your results in search engines.
To increase online reviews you as business owner should ask your frequent customers and close friends to give your business positive reviews.
Have you asked your last customer to recommend your service on Vavavox.com?